Ebook Principles of Behavior Modification, by Albert Bandura
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Principles of Behavior Modification, by Albert Bandura
Ebook Principles of Behavior Modification, by Albert Bandura
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Dr Bandura presents basic psychological principles governing human thought and behavior within the conceptual framework of social learning. This theory emphasizes the prominent roles played by vicarious, symbolic, and self-regulatory processes in psychological functioning. Dr Bandura believes the reason for the sustained interest in this book is because it provided a unified conceptual framework within which to study diverse psychological phenomena and it specified procedures for effecting change. Behavior modification is the use of empirically demonstrated behavior change techniques to increase or decrease the frequency of behaviors, such as altering an individual's behaviors and reactions to stimuli through positive and negative reinforcement of adaptive behavior and/or the reduction of behavior through its extinction, punishment and/or satiation. Most behavior modification programs currently used are those based on Applied behavior analysis (ABA), formerly known as the experimental analysis of behavior which was pioneered by B. F. Skinner. Albert Bandura b.12/4/1925, in Mundare, Alberta, Canada is a psychologist who is the David Starr Jordan Professor Emeritus of Social Science in Psychology at Stanford University. Over almost six decades, he has been responsible for contributions to many fields of psychology, including social cognitive theory, therapy and personality psychology, and was also influential in the transition between behaviorism and cognitive psychology. He is known as the originator of social learning theory and the theory of self-efficacy, and is also responsible for the influential 1961 Bobo doll experiment.
- Sales Rank: #209725 in Books
- Published on: 1969-07-01
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 677 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
A Classic, and Packed with Scientific Studies to back up the efficacy of behavior modification techniques
By Elder Statesman Doctor
I still have my copy of this book which I obtained while studying Behavior Modification during obtaining a Master's Degree in Psychiatric Social Work in the 1970's.
At the time it was the most scientific book I had ever read, and I'm not sure I've actually found another one since then to surpass it either ! ! The author not only goes into how to effect behavioral change, he goes into great depth to explain why it works, it's subtle variations, and documents every thing he says with footnoted scientific studies. In many of the pages of the book he will have a paragraph of information and in that single paragraph he will have 3 or 4 or 5 studies referenced that support what he is saying.
To summarize, if you want the best book out there on Behavior Modification, this is probably it. He also goes over several classical cases studies previously published to support other psychoanalytic branches of psychology, and destroys their arguments and shows how, in fact, the mechanism behind why something worked was actually due to behavior modification, not what the other authors had proposed.
0 of 0 people found the following review helpful.
Classic text in behavior mod
By J. Aceti
Classic text on which the book Influence was based
0 of 0 people found the following review helpful.
good book
By whisnu
Good book with reasonable price
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