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How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points.
Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world.
Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.
- Sales Rank: #483364 in Books
- Published on: 2012-10-20
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .43" w x 6.89" l, .88 pounds
- Binding: Paperback
- 216 pages
About the Author
Jakob Nielsen, Ph.D., is a principal of Nielsen Norman Group and founder of the “discount usability engineering” movement, emphasizing fast and efficient methods for improving the quality of user interfaces. Dr. Nielsen has been called, “the world’s leading expert on Web usability” by U.S. News and World Report and “the next best thing to a true time machine” by USA Today. He is the author of numerous best-selling books, including Prioritizing Web Usability, Eyetracking Usability, and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.
Raluca Budiu, Ph.D. is a user experience specialist with Nielsen Norman Group (NN/g). She consults for clients from a variety of industries and presents tutorials on mobile usability, usability of touch devices, cognitive psychology for designers, and principles of human computer interaction. She has authored several NN/g reports and published numerous articles on HCI topics.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Insightful but easy to read -- business as usual for Mr. Nielsen
By Bogdan Stancescu
Whichever page you open this book at, you'll find common sense advice that you'd think anyone could come up with on their own. Unfortunately, reality has taught us that developers perform quite poorly at understanding how users want to interact with their applications (I'm a developer myself, and I know how true that is from first hand experience).
The book is quite good at explaining why some decisions (actual decisions, made by real people in real applications) are bad, and why others are good -- and when you see other developers' apps analyzed like that you can't help but agree with the authors. Of course, you might have a different perspective on things if you are one of the developers who performed poorly, but this is what this book is all about: helping us avoid mistakes we know we're inclined to make in the first place. And that's the whole point of reading it.
16 of 21 people found the following review helpful.
Poorly structured, with few true insights
By Nora Brown
This book, written by such an established figure in the field of web usability, did not come close to meeting my expectations. Early on, the authors, ignoring many important factors, assert that any company crafting a mobile presence should create native apps, not a mobile website. I'm not a hard-core HTML evangelist, and I agree that for some companies, native apps are (at least part of) the right solution. But to broadly assert this for any company that can afford it is misguided.
However, my biggest complaint is that the book fails to deliver concrete evaluations of the different ways designers are addressing the challenges of mobile usability. For example, there are myriad ways to present large menus and deep navigation on mobile -- it would be great to know which work best in which contexts, and what difficulties users have with them. Similarly, there are many different ways to organize text information on a page (tabs, one long page, dialogs, etc) -- what are the various advantages and disadvantages of each?
I also found the text poorly organized (especially Chapter 3 "Designing for the Small Screen" -- a central topic when discussing web usability), with misplaced, irrelevant topics and tangents.
The seminal book on mobile usability has yet to be written. You can read my full review at the Web Designers Review of Books dot com.
3 of 3 people found the following review helpful.
A spot-on assessment of how to simplify website designs for the small screen, by the Zen masters of UI
By techwriter1
Jakob Nielsen has a long-established reputation for understanding how we use the internet, and admonishes us to design around the user's natural inclinations, not try to reengineer the user or guide her mouse-clicks. In an ever increasingly complex world, he has made a career teaching us to keep it simple.
He co-founded the Nielsen Norman group (NN/g) to preach and teach usability, and its staff are all rocket-scientist-caliber researchers who teach from facts and figures, solid research all.
In "Mobile Usability", he teams up with NN/g researcher Raluca Budiu to produce a wonderfully narrated, extensively illustrated and entertaining read, showing us by numerous examples why we must simplify our website designs for the mobile device. Screen real estate is the prime constraint, and most websites which work on the 20" desktop cannot function on the hand-held device, unless we strip away the unnecessary 'chrome', assure that our page links are easily 'discoverable', and each precious user click offers high 'affordance' - you get the content you want and expect when you click a link.
These simple guidelines are easily adopted by even novice web designers, and should be read by anyone designing mobile websites. A seventh grader can read and understand this book, and that's my definition for good writing.
The examples range from ordering a Pizza to browsing the news; the sites featured all are targets for improvement in usability. Martha Stewart's site emphasizes cutesy over discoverability - good luck figuring out what is a hyperlink. Pizza Hut will starve you by the time you order dinner for carry-out on your cell phone (BTW this is still true; last night I tried to order a Pizza from my Android but got so frustrated I finally called the store to manually order). And so on. The examples are profoundly instructive.
For those who find this book pricey, know that the NN/g staff publishes a wealth of articles on their website for free. Their writers may be mostly Harvard PHD types, but you don't have to drop major coin or enroll in post-grad courses to benefit from their knowledge.
Yet, if you have the few bucks for a classic paperback you'll read over and again, this one sells for fifteen bucks for the Kindle, and new for half-retail. I actually bought mine for full list at the bookstore as an impulse buy, and it was worth every penny with the next site I designed.
Furthermore, I just saw that Nielsen's "Designing Web Usability" is selling used for one penny and up (plus shipping, for sure), and it is still the BIBLE for web authors. So if you endeavor to design websites that just plain work, order that one too...
Read, learn, write simply, educate others.
Bob Reed
techwriter1@comcast.net
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